On July 24, 2015, the Foundation for the Autonomy and Development of the Atlantic Coast of Nicaragua (FADCANIC), with the support of the U.S. Embassy’s Office of International Narcotics and Law Enforcement Affairs, will launch in Puerto Cabezas the second phase of their mass media campaign titled: “Change Now, Let’s Do It!”, “Cambia ahora, Solo hazlo. ¡Detengamos la Violencia!”, “Madi wak bungpah, Yamtah”, and “Nanara chens taks. Alki dauks!”. ¡Rau Sauhkanka alki takas!” in English, Spanish, Ulwa, and Miskitu, respectively.
FADCANIC will also hold launching events in new municipalities reached by the project: Sandy Bay, South Caribbean Autonomous Region (RACS) on July 24; Karawala, RACS on July 25; Ciudad Sandino, San Judas and Jorge Dimitrov, Managua, on July 28, 29 and 30, respectively.
The campaign is part of a three-year grant project that aims to create awareness and mobilize public opinion in favor of family and community actions for the prevention of youth violence and drug abuse in the Caribbean Coast of Nicaragua and the Managua area.
The project involves mass media communication and community mobilization, which includes: twelve video documentaries, one dramatized radio series of 84 chapters in the four languages of the campaign on key themes of prevention of youth violence and drug abuse customized for an audience of the Caribbean and the Pacific side of the country, twelve television spots focused on different types of violence, information sheets on prevention of youth violence and drug abuse, the creation of communal and municipal committees that will propose and promote a series of local actions to prevent youth violence and drug abuse for a range of stakeholders in the communities, public debates among high school students, a website to access information related to key messages from the campaign, and capacity building for local stakeholders for prevention of youth violence.
The stories on the video documentaries and the radio series feature people from the Caribbean Coast and Managua area, and seek to empower families and the community to take action on violence prevention and drug abuse. These powerful stories are broadcast on different local radio stations and television channels, but they can also be viewed and listened to at: http://cambiaahora.com/
Overall, this project will reach 500,000 people living in rural and urban areas of the North and South Caribbean Autonomous Regions of Nicaragua and the Managua area.