On July 8, 2015, the Foundation for the Autonomy and Development of the Atlantic Coast of Nicaragua (FADCANIC), with the support of the U.S. Embassy’s Office of International Narcotics and Law Enforcement Affairs, will launch a second phase of the Mass Media Campaign titled: “Change Now, Let’s Do It!”, “Cambia ahora, Solo hazlo. ¡Detengamos la Violencia!”, “Madi wak bungpah, Yamtah”, and “Nanara chens taks. Alki dauks!”. ¡Rau Sauhkanka alki takas!” in English, Spanish, Ulwa, and Miskitu respectively.
FADCANIC will also hold launching events throughout the rest of July in Bluefields, Pearl Lagoon, Bilwi, Sandy Bay, Karawala, and three municipalities of Managua.
The campaign is part of a three-year grant Project titled: “Prevention of Youth Violence and Drug Abuse through Mass Media”. The project aims to create awareness and mobilize public opinion in favor of family and community actions for the prevention of youth violence and drug abuse in the Caribbean Coast of Nicaragua and the Managua area.
The project includes mass media communication and community mobilization, which includes: twelve video documentaries, one dramatized radio series of 84 chapters in the four languages of the campaign on key themes of prevention of youth violence and drug abuse customized for an audience of the Caribbean and the Pacific side of the country, twelve television spots regarding different types of violence, information sheets on prevention of youth violence and drug abuse, the creation of communal and municipal committees that will propose and promote a series of local actions to prevent youth violence and drug abuse for a range of stakeholders in the communities, public debates among high school students, a website to access information related to key messages from the campaign, and capacity building for local stakeholders for prevention of youth violence.
The stories on the video documentaries and the radio series are starred by people from the Caribbean Coast and Managua area, and they seek to empower families and the community to take action on violence prevention and drug abuse. These powerful stories will begin to broadcast at the end of June, 2015 on different local radio stations and television channels.
Overall, this project will reach 500,000 people living in rural and urban areas of the North and South Caribbean Autonomous Regions of Nicaragua and the Managua area.